Hello Kitty is not a feline. The best-known cat in the world is, in fact, a young woman from London. She has a twin sister named Mimmy, her diversions include getting ready and playing tennis, and she even has her own pet, who is booed by Charmmy Kitty.

Kitty White, referred to the world as Hello Kitty, is a world wonder, a famous brand, a theme of dedication and fixation, and the focal point of quite possibly the best promotional models of the previous century. In any case, she is not a feline.

Since the formation of kawaii products Hello Kitty, Sanrio, the organization behind its prosperity, has reached staggering heights, cutting presence in more than 70 countries with a person who is revered by young and old alike. Today, the brand is worth more than $ 7 billion and stands out on more than 50,000 items around the world. Hello Kitty's charm knows no restrictions, it crosses landmasses, societies, ages, and sexual orientations, and her fan base develops rapidly as time passes. Branding is undoubtedly the ideal delineation of how lack of effort and adaptability can weave magic and how a cautious balance of consistency and staying informed on societal changes is perhaps the best way to ensure lifespan.

Kawaii culture

Hello Kitty created in 1974 by Yuko Shimizu, a worker for the Sanrio product buyer organization, who was tasked with planning six new characters for the organization. In March of the following year, a small vinyl handbag was sold, the main piece of the product to convey the now remarkable appearance of Hello Kitty. The persona was a momentary hit, as Sanrio had craftily played an early pattern in '70s Japan.

"It was the rise of the lady culture, maybe," said Christine Yano, professor of anthropology at the University of Hawaii and author of the lonely academic book on the subject: Pink Globalization: Hello Kitty's Trek Across the Pacific. "Sanrio evaluated kawaii productsLinks to an external site. this idea of ​​additional enchanting elements to things. For example, if you had simple shoes for the seaside and you put a strawberry or a flower on them, it has out of nowhere added esteem and value for this situation. it was enriching worship. "

Nothing there

While Hello Kitty's ubiquity can be attributed to the rise of kawaii and broader social movements, ensuring its similarity to these patterns was the masterstroke of its creation. Research Kitty White, and you will be surprised how simple and clean the theme is. As Yano said: "The plan has a splendid reflection." This simplicity gives Hello Kitty extraordinary adaptability as a logo; It can very well be molded to fit any item.

Perhaps more critical, ease is also directed at the buyer; for them, the person is a mirror. "She can address what you're feeling; surely you need her to convey it to you," Longueira clarified. "In this sense, in case someone feels sorry, they will have the option to take a look at Hello Kitty and accept that she is relating. In case they feel happy, Hello Kitty is there to participate in their satisfaction. There is a lack of effort in Hello Kitty, which is one of the main reasons why she is still so famous, and outwardly she is so important and surprising to the super fans or to the large number of people who know her.