Local SEO is a strategy that focuses on the keywords that are relevant to the location of your business. It helps in ranking more organically for those keywords, which can improve your conversion rates and revenue. There are many SEO companies like https://heisenbergseo.com/ that can help your business land on the top page of Google.

Google is becoming more precise with its maps through the years. This is due to the search engine's increasingly precise positioning activities. Why does Google care about your whereabouts? Quite simply: To display the most relevant results from your current environment when searching for companies or services. And this is where local search engine optimization (local SEO) for websites comes into play.

Local SEO refers to all measures aimed at bringing a website to the top of the local search results. There is an old principle behind this geographic preference in search results: Do you remember the telephone book and trade books from the old days? Google is trying to digitize exactly this local search for its users by increasing personalization in online research.

If you run a business and want to expand your customer base in your area, local SEO is the right way to start.

Why Is Local Search Engine Optimization Important For Local Businesses?

Search engine optimization should undoubtedly be part of your inbound strategy. After all, properly applied SEO measures help to attract your ideal customers. In other words, the people who actually need your offer.

Local SEO in particular is becoming increasingly important. Why? Mobile search queries in the local context are increasing disproportionately compared to standard search queries.

Google now attaches primary importance to local searches. The statistics show that mobile inquiries now clearly predominate. In 2021, 76% of users who searched for something nearby on their smartphone will visit a store within a day. For companies, this development results in concrete to-dos with regard to their SEO strategy, in particular the maintenance of local data and the optimization of mobile loading times.

You probably know the red buttons on Google Maps. These markers are linked to listings on Google My Business. So if you want a user in your area to find your business with their search query, you should have a listing on Google My Business.

Which Businesses Benefit From Local Search?

Local SEO is primarily interesting for companies that operate a shop or branch for their customers on-site or offer services. You probably know it yourself: You are looking for a new dentist, the nearest mobile phone shop, clothing store, or a craftsman and receive various suggestions in your area.

For companies with customer operations, local SEO is also an interesting marketing measure because this search engine optimization can work regardless of size and local establishment. In this way, smaller or new companies also have the chance to be seen.

For companies that are not planning a physical presence on-site, it is important to realize that only the location of the client can be optimized. In this way, companies like Airbnb and Uber may benefit from local SEO by providing customers a search engine-optimized offer in their area and thus building customer awareness for their products.

What Does Google Need From You? Keywords and Backlinks

Search engines have changed the way people find and access information. In order to provide the best experience for all users, Google uses around 200 criteria to deliver the right results for search queries. Keywords and backlinks are just two of the relevant factors for the (local) search engine ranking.

Google and Facebook are two places on the internet that are growing by leaps and bounds with billions of active users to date (and still growing). As a result, it's important for these companies to provide the best user experience possible for their users by using relevant keywords and backlinks.

The Keyword Research Tool from Semrush is an essential tool in keyword research. The tool allows you to search for keywords that match your specific needs. With just one click, you can perform a free search to see (and research) competition across the web and build out the necessary content for a successful SEO campaign.

This report also includes data on average keyword cost-per-click, ad budget estimation, and an estimate of the total number of keyword searches on Google.

Conclusion: Why Your Business Needs Local SEO

For companies with a local location, local SEO has become an indispensable accelerator for customer acquisition in the region. The reason for this is literally obvious with the mobile phone. The majority of users now make their search queries on the go. For a high local ranking, the right SEO measures for your location are now important. The good news: Companies with a small marketing budget can stand up to more established companies with Local SEO and secure a top ranking in the search engine!